solutions : iPhone development

OAKLEY has built iPhone applications specifically around traffic data and specialises in location services and mapping solutions. As the company that designed & developed the RAC Traffic app, Oakley has a team of iPhone developers constantly developing new & improving existing applications.

The iPhone has less than 10% of the UK market in volume; but a significant share of the on-line mobile browser and application market. It is the no.1 platform for any company that is looking for marketing opportunities and providing services on the move for their clients & potential clients.

Appstore screenshot

Getting to no.1 application in any category has the added benefit of your logo appearing on the appstore categories page, further enhancing the prospects of clients downloading the application and improving market penetration.

Screenshot of RAC Traffic App

RAC Traffic app screenshot

The above screenshot shows the traffic incident on a map that can be selected and the text displayed on the screen. The solution uses location services built into the iPhone to display the closest traffic to you, but does allow the region to be selected by the user if there is an interest in a particular region.

Other functionality coming soon will include speed data and roadworks data regardless of whether traffic is being held up. This will allow the user to choose what information they are interested in. All data is curently updated every 5 minutes, providing the most up-to-date and comprehensive data in the UK.